We started Apple Blvd when we saw a need for quality, affordable clothing that made the shopping experience stress-free and fun. Our goal was to create a joyful brand that would welcome women of all shapes, backgrounds, and ages and make everyone feel right at home!
In the beginning, we ran the business from our home, and Katie would travel and do trunk shows to help spread the word. Connecting with our customers is still at the center of everything we do - we won't sell you something that we wouldn't sell to our mama!
As the business grew, we rented a warehouse, then a second bigger warehouse, and then finally, we purchased our own 11 000sqf warehouse and storefront, which is now almost our second home.
Today, five years after opening our doors, we have ten full-time employees, and our Blvd Babes are a group of over 60,000 fashion-loving friends. We can't wait to see what the next five years will bring!